REPORT LEISURE AND RECREATION
GROUP PROJECT
INNOVATION AND TECHNOLOGY IN RECREATION INDUSTRY
(FANTASY LIGHTS
OF ISLAND)
LECTURE NAME : DR. ROSLIZAWATI BINTI CHE AZIZ
LECTURE GROUP : L1
BIL
|
NAME
|
MATRIK NUMBER
|
1
|
MUHAMAD HAZIQ
BIN MOHAMAD HISHAM
|
H17A0109
|
2
|
INTAN SOFEA
BINTI AZMAN
|
H17A0067
|
3
|
NOR AZWANI
BINTI CHE HASIM
|
H17A0166
|
4
|
NURUL AFIQAH BINTI GAZER
|
H17A0259
|
5
|
TAN HWEE RUU
|
H17A0337
|
6
|
RAYATUL
KHAIRANI BINTI ABD MALIK
|
H17A0422
|
Introduction
Sitiawan and Pangkor Island in Manjung,
Perak are famous tourist destinations, and Marina Island, which has risen in
recent years, is also a dazzling attraction It is located in a moderate
location, and it is very convenient for tourists staying here either to
Sitiawan or Pangkor Island. Fantasy Light of Marina is the biggest
"Festival of Lanterns" in Malaysia, which breaks the Malaysian
record. Fantasy Light of Marina has the largest indoor whale playground and a
"walking street" with the theme of Asian cuisine and culture. Fantasy
Light of Marina appeared on Marina Island in Manrong and also created a brand
new "tourism brand" for Manrong, Perak and even Malaysia. Marina Island, located on the Gulf
Coast near Batik Bay, is actually a man-made island. This man-made island
called Marina Island is large and capable of accommodating a variety of
buildings on the whole with an area of 316.9 acres. The largest LED lighting theme park is on
Marina Island, Perak and it is also known as Fantasy Lights of Marina. It is
also ideal for relaxing with family looking at the beauty of LED lights.
Benefit for Fantasy Lights of Marina in
recreation is promotion of Malaysia Tourism. This is because Fantasy Light of
Marina spans multiple festivals, including Christmas, New Year’s Day countdown,
Chinese New Year, Valentine’s Day and Lantern Festival, etc. The purpose is to
allow travellers from all over the world to come to Marina Island to experience
different festivals and have fun festival. Fantasy Light of Marina also has a
countdown for Christmas and New Year's Day. Marina Island will hold a large
countdown event. On the countdown night of Christmas, it will create a snowy
scene for the Malaysian people in tropical countries. You can also feel the
Christmas atmosphere in winter abroad. In the exhibition area of the Lantern Festival, there will also be a variety of
entertainment, including 40 food, handicrafts and game areas, so that visitors
who come to watch the Lantern Festival can visit, take pictures and eat and
drink.
Fantasy Light of Marina also has 7 large
modelling lanterns, including large arches and double fishes; fairy
carriages-let you experience being Cinderella; super big octopus-around various
small fishes; dreamy underwater tunnel-make you seem to be in the underwater
world; Swan Lake-a pair of pair of shiny swan full of romantic Feel; Crescent-a
romantic feeling of a girl's feelings; there are also 36000 LED gardens with
various colours of roses, tulips, lilies, etc., but it has broken the most
records in Malaysia. LED flower records. Over 30 photo spots, love hills,
illuminated LED swings, etc.
There will also be a pedestrian street
with up to 100 stalls on the island of Marina that combines Asian cuisine,
cultural products, handicrafts and games. Marina Island will also create an
area of Asian cuisine, cultural products, handicrafts and games.
Fantasy Light of Marina also has first and largest indoor whale island indoor
playground in the country. It is 10 meters high and 40 meters long. In addition
to children having fun, even adults will feel the feeling of childhood. There
are also, the most professional and strongest large-scale magic show,
absolutely make tourists unexpectedly shocking professional team and there are
a food area, game area, souvenir area, treasure hunt area, night market fishing
festival, more than 50 stalls Carnival.
Background
The large-scale tourism and cultural
project Fantasy Light of Marina was jointly organized by Marina Island
Management Company, Lestari Lumayan and Shark Production international brand
event planning company and held on Manrong Marina Island. The project cost more than RM2 million. In addition to creating a
new "international tourism brand" for Manrong, it also hopes to make
this event a "selling point" for attracting tourists from home and
abroad to come to Manrong to help promote it. Malaysian tourism and promotion
of Malaysia's diverse culture, food and cultural landscape.
The Fantasy Light of Marina event was a
record-breaking event, as the LED lights used in the Lantern Festival reached
36,000 pieces, breaking the record of the Malaysian Daquan Records. In this
Lantern Festival creation, there will be 6 brand-new lighting designs, and the
design theme revolves around Chinese culture, the romantic elements of
Valentine's Day and the marine elements, etc., together with all kinds of large
and small lighting designs Lighting Sea of flowers. When everyone comes to the
scene, you will see roses designed with fluorescent lighting, pumpkin pumpkins
for Cinderella fairy tales, paired pairs of swans, marine life lanterns, large
Chinese arches, a romantic bridge that creates a romantic atmosphere, and
Ferris wheel that allows passengers to climb up high to watch and more than 30
kinds of marine life.
CONTRIBUTION
OF THE INNOVATION TO THE DEVELOPMENT OF ENHANCEMENT OF RECREATION INDUSTRY
Based on
Visit Malaysia Campaign with the theme ‘Travel.Enjoy.Respect’, Fantasy Light of
Marina seems to be a potential recreation attraction for tourist. This is because
this attraction fulfills all of these three elements. Referring to the World
Tourism Organization (UNWTO), 'Travel.Enjoy.Respect' campaign encourages the
engagement with tourists in making the sector a catalyst for positive change.
First of all,
this Fantasy Light of Marina innovation is enhancing their image online. As we
realize how much photography and online platform impact the image of an
identity to a community, we have to admit that the beauty and creativity of the
concept of this innovation hit the image on online platform nowadays which is
also contributes to the development of recreation activities and industry.
Online platform is the most powerful marketing strategy which is feeless where
previous tourist who visit the place will play the role as marketing agent as
they upload their photos and video on social medias with the addition of their
experience sharing and reviews along the journey of enjoying the innovation and
technology which will triggered others to also be there.
Next, related
to park and entertainment provided, this innovation is potentially good for
kids’ and youngster engagement. Obviously, kids and youngster are excited to
have the option to spend time in a recreation center especially to this super
creative innovated with colorful environment like Fantasy Light of Marina to
keep them in trend. For kids, they used to spend their recreational and leisure
by neighborhood playgrounds. As the development of play areas with eye-catching
value, will triggered them to be more excited to have a play time. As for
youngster, they will never want to be missed to try new things and follow the
current trends. That will boost up their triggered on joining these innovated
recreational activities. Focusing on these two groups of target market will
bring up more tourists to these recreation spot as logically, kids will come
over with their parents and family while youngster will tend to be in groups
when it comes to leisure and recreation activities.
Besides, the presences
of this innovation of recreational area change the perspective of community
about recreation industry itself. When it comes to recreational activities,
people tend to think about outdoor activities that require lot energy and
passion to accomplish the satisfaction level of doing the activities. However
this theme park shows that recreation is a wonderful and enjoyable activity
that can be done with no pressure and it is really worth especially for quality
time with family and loved one. Psychologically, colored light can effect
emotion of human in terms of boosting energy and desire, calming, reduce mental
stress and stimulates creative ideas which mean this innovation helps people to
give benefits to them. This innovation gives a new thought that recreation
industry not only can impact people physically, but also give psychology health
to people.
Moreover,
this innovation increases the reputation of recreation industry of the country
as it was recorded in Malaysia Book of Record for presenting 36,000 floral with
LED technology. This helps this industry to be commercialized wider to attract
both local and international tourist through variety tourism program such as festival.
It also can be a part of education purposed activities such as volunteerism,
campaign and education trip to helps the promotion and marketing toward this
kind of innovation recreation spot. Tourism-related education research also
needs to be part of this innovation to ensure that this innovation is
sustainable and always able to fulfill the demand of tourist and always keep it
on current trend for a better recreation experience to tourist.
SUGGESTION
The first proposal for Fantasy Light of
Marina (FLOM) is time. If the management knows when the arrival of this tourist
will increase the ability of the visitors to travel to the Marina Island. These
convenient times will be used by tourist to visits interesting places.
Therefore, the right time is crucial to hold a big carnival for attendees at
peak times such as school holidays and even year-end holidays. This are the
perfect time to hold this rare light festival in Malaysia. This carnival is
perfect for families who have children as it is a light-themed that will
interest children their creatively designed light.
The second suggestion is activity. The
activities provided are of interest to tourist visiting the Marina Island.
These activities need to be diversified as not all visitors come to the Marina
Island with the family members, they also come to the island with their friends
and there are also a few of couples who like the carnival also come to the
Marina Island. Therefore, a variety of activities should be available at the
carnival in order to attract more tourists especially young people as these
groups are very fond of travelling.
The next suggestion is marketing.
Marketing by the management should be very efficient where with the right
marketing strategies can increase the visitors to the carnival. With today’s
technologically, management needs to delve deeper and use this medium to become
one of the strategies to market the carnival. In addition, the old method
should not be abandoned as well as continue to use as not all visitors will
search through the internet and others. Some find it in newspaper or magazines
as well as poster that available in a crowded area. This is a great way to
attract more tourist to Marina Island.
The next suggestion is transportation
facilities. Transportation is an important element for visitors to get a place.
If the carnival is organized without adequate transport facilities, this will
hinder the tourist’s desire to visit the carnival. Transportation is important
because not only we do want to get to the carnival but there are also many
visitors who may come from fr to the Marina Island. Therefore, adequate
transportation should be provided for all travellers to enjoy good service when
visiting the island.
The last reserve is the price quote.
The price set should play an important role because if the carnival is held
during the peak time so the price should be more appropriate at that time where
there will be promotion at the certain time such as on holiday. This will
attract more tourist to visit the Marina Island as well as the festival.
CONCLUSION
In conclusion, Fantasy Light of Marina
was a perfect kind of tourism activity for travelers from every corner of the
globe regardless of age. Plus, Fantasy Light of Marina it's perfect of activity
for relaxing with family looking at the beauty of LED lights. This is because
in Fantasy Light of Marina has colorful LED lights that are almost rhythmic and
beautiful to visit during the night as a family. In addition to exciting
tourism activities, it is also a tourism activity that has many positive
impacts on the tourism industry especially in Malaysia tourism industry.
Through this Fantasy Light of Marina, the income of the locals can be increased.
As defined innovation in tourism is a
multifaceted phenomenon, particularly in terms of ICT and the Internet. Tourism
itself is also a complex activity. An analytical framework able to embrace all
the dimensions of innovation in tourism is required to enable a synthetic and
homogenous assessment of their evolution over time. Besides that, innovation in
recreation industry such as Fantasy Light of Marina makes the recreational
industry even better. This is evident from the increasing number of tourists. Moreover,
innovation using LED lights make kids’ and youngster engagement in recreational
industry more often. As conclusion, innovation is indispensable in recreational
industry that can to be more advanced in the future.
References
Be Captured by the Sea of Light at
Marina Island "Fantasy Light of Marina". (2017, December 4).
Retrieved from
https://www.klnow.com.my/english/sea-of-light-marina-island-fantasy-light-marina/
Jasbindar, F. A., Komen, Aziz, F.,
& Jasbindar, F. A. (2019, June 13). Fantasy Lights Of Marina, Taman Tema
Lampu Terbesar Di Perak Selama 4 Bulan. Retrieved from
https://www.orangperak.com/fantasy-lights-of-marina-taman-tema-lampu-terbesar-di-perak-selama-4-bulan.html
Top 10 Recreation Values. (n.d.).
Retrieved from http://www.powhatanva.gov/293/Top-10-Recreation-Values
APPENDIX
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